APPLE LOSING IT FOR MONEY?

WELL there was a time when Apple was know for it's creative nature. The phones which were released practically were inspiration for the next phones.
Apple had really good design highly capable phones with a simple software which even a gradmom could use.
It pratically revolutionized the concept of phones in metal casing. The unibody design, using top-notch
aluminum. Making phones water resistant.
It popularized almost everything the phone has these days.
They practically were the first of all to get a perfectly working fingerprint sensor. They were able to put it into a button. They made the phone feel the pressure of our fingers.
But is APPLE losing all of it for making more money.
There have been practically no change in overall design phone since I PHONE 5. The company is basically resuing same design every year instead of going through the hassel of making a new design.
Around 8 phones were released after IPHONE 5 and none of them look any different from other in terms of design, only a bunch of new features added and the increase the price.
This has indeed become a trend by APPLE which is going to cost it heavily in future if not changed by I PHONE 8.
What do you think guys Shout out in the Comment Section.